August 15, 2012 In Corporate, Positioning, Positioning Strategy, Video
Establishing Your Vision, Mission, and Strategy
How do you establish a strong and distinctive mission, and why should it matter?
Vision, Mission and Strategy are critical to a company’s uniqueness and vital to success. We have a very simple way to think about Vision, Mission and Strategy that can help you develop a unique, compelling, and clear way to differentiate your company, inspire your employees, and guide your company forward.
In this video, we define these elements and use the example of IBM to illustrate each one.
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