The Benefit of Organizational Identity
Having worked on more than 300 identity programs over the course of our careers—for all types of clients, ranging from startups to Fortune 100 companies like GE, Boeing, Apple and Walt Disney—we’ve seen that the value of a strong brand identity cannot be underestimated. It can be the difference between success and failure for an organization, no matter how big or small.
From marketing and advertising to operations, investments and recruiting, everything you do begins with identity. It’s the organizing principle that makes your organization unique and meaningful. And because it is of such strategic importance, a strong identity drives tremendous value through your organization.
We recently made a video that distills our thinking about the value of organizational identity—why it’s important and what it can do for you.
Please take a look and share to anyone you think might be interested in learning more about why identity matters.