Spokespeople are No Substitute for a Strong Identity
We have encountered prospective clients who believed that the best way to build awareness and enthusiasm for their corporate identity or brand was to find a charismatic and compelling spokesperson to represent them.
My personal favorite Spokesman is George Foreman. His delivery and personality are infectious (See his current TV pitch for Inventhelp), but when you sign up with George Foreman, you get a human being who could become inappropriate despite his charm.
Hiring celebrity spokespeople can be a dicey strategy. People, or their circumstances, can change. Consider the following situations:
When Lance Armstrong finally admitted cheating, he was dropped like a stone by all his sponsors. When Tiger Woods was caught cheating on his wife, however, Nike stuck by him.