Recently I read an article in the San Francisco Chronicle by Leah Garchik. She recapped a story that involved a pilot, who, while navigating a flight to the East Coast, suggested over the intercom that passengers look out the window for a scenic “Kodak moment.” As Garchick reported, one flight attendant then asked, “What’s Kodak?”
Once a ubiquitous tagline, “A Kodak Moment” made its way into casual speech to describe a moment worth remembering, but awareness of Kodak’s popular tagline, as well as its brand relevance today, has almost completely evaporated.
This is a huge lesson. Success can be fleeting, even for the most iconic brands; The question is, how can you prevent that from happening?