positioning strategy Tag

The Importance of Listening

The Importance of Listening

The most basic of all human needs

is the need to understand and be understood.

The best way to understand people is to listen to them.

~(Ralph G. Nichols)

Watching the Democratic national convention, we’ve been closely following the protests of Bernie supporters, not because we love drama, but because we believe they will rejoin the party once they believe they’ve been heard and understood.

We are often asked what makes a strategic positioning or identity program succeed or fail. One of the most critical keys to success is to ensure that important people within the organization feel like they have been heard and understood. From universities to corporations and government initiatives, decision makers and rank and file alike are more enthusiastic and involved when they know they’ve been heard.

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