At Marshall Strategy we’re fortunate to work with many clients who are ranked No. 1 in their fields. These range from Caltech (No. 1 on the Times Higher Education World University Rankings for the last three years) to Google (No. 1 in search) to the Rehabilitation Institute of Chicago (the No. 1 rehabilitation hospital in the U.S. for 23 straight years).
Many of these companies enjoy status as household names. What unites them, and what lessons can others learn from them?
Congrats on Being No. 1: Now, How Do You Stay There?
In some respects, you might expect our client roster to be made up of companies that are struggling. After all, aren’t they the ones who need the most help?