healthcare Tag

Why Large, Complex Organizations Need a Strong Brand Identity

If you read a lot of the branding and naming advice that’s out there on the Internet, it would be easy to think that the only time an organization should worry about its brand identity is when it is first getting started. What should you name your company? How should you position it against competitors? These are important questions for startups and new brands, but the truth is that large, complex organizations are just as often in need of identity strategy.

 

READ MORE

0
3

Winners in 2013

Managing Director Ken Pasternak

When we look back at the client relationships we’ve enjoyed over this last year, there’s one word that sums up our experience: Inspiration.

Our clients have shown both resilience and initiative in a time of uncertainty and recovery. In coming to us for help, they’ve shown they are committed to a renewed identity, a stronger position, or a clearer message to communicate to their audiences. We have been thrilled to assist these groups through this process.

There are several examples from this past year of clients doing extraordinary work to further their missions, and build their brands in the process. Our higher education clients, such as Georgetown and Caltech, set examples everyday of their innovation and thought leadership. UC San Francisco and Highmark, our clients in the healthcare field, are working to improve the quality of care and increase patient satisfaction. And in the technology sector, VMware is technology that makes any service ubiquitous, efficient and within reach.

It is easy for an organization to tolerate fuzzy thinking, let costs rise and lose sight of their mission. We’re proud of the committed work our clients do remain at the vanguard of higher education, healthcare and technology, and we see many good things ahead for them. We are inspired as we go into 2014.

Highlights from our clients’ 2013:

0
0