July 24, 2017
In
Branding, Higher Education, Identity and Brand Strategy
Collaboration Drives Breakthrough Brand Strategy
Brand breakthroughs, like all breakthroughs, require collaboration. In our work with leading researchers at Caltech, UC Berkeley, UC San Francisco and Rockefeller University, it is clear that examining today’s most important issues require not just brilliant people, but people who have the skills for working productively with others. The same collaboration principles hold true for breakthrough brand strategy in organizations. READ MORE