July 29, 2011 In Blog, Branding, Corporate, Identity, Identity and Brand Strategy
Strategic Identity and Your Corporate Image
Corporate Identity Branding and Strategy
Some people believe that “image is everything” when it comes to marketing their company. Others think ” brand identity” begins and ends with a logo.
The reality is, both are important, and identity and image have a critical relationship in telling your unique story.
We believe that a strategic identity should help you clearly articulate who you are, what you do, and why you matter to your key audiences, in ways that are ownable, believable, beneficial, sustainable, and profitable.