Corporate Brand Architecture and Brand Strategy

Corporate Brand Architecture and Brand Strategy

A critical and often underappreciated discipline in marketing is brand architecture, which are the defined relationships of a company’s brands to each other and to the corporate brand.

When new brands are created, sometimes they’re just added to a company’s portfolio without clearly thinking through the long-term ramifications of their impact. Whatever your brand architecture strategy may be, it’s critical that you consider how you can manage, and market, all of the brands in your portfolio.

No Comments

Post a Comment