Names and Naming Systems

A good name is like a one word poem that everyone understands.

The most successful names express an original and compelling thought. We have a distinguished track record of developing meaningful, memorable and lasting names for our clients with our company name strategy.

For clients with complex portfolios of products, divisions and acquisitions, we create organizing concepts that result in effective naming systems. These systems reduce friction, save time and cost, and present a coherent brand portfolio to employees, customers and investors.

View Our Naming Work

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AbilityLab

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Adobe Acrobat

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Buffalo Bill Center of the West

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Highmark/Allegheny Health Network

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Luum Textiles

Luum Textiles

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Santa Lucia Preserve

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Steelcase’s Coalesse

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The Getty

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The Mix @ SFPL

The Mix @ SFPL

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ViaSat’s Exede

In All Case Studies / Brand Architecture / Names and Naming Systems

Find out how we can help your organization.