Brand Architecture

Complexity is the enemy of enthusiasm.

Multi-brand organizations need to ensure understanding of brand roles, differences, and relationships. We help companies determine how many brands they need, what the roles of each of those brands should be, and how those brands should relate to each other.

A clear brand architecture provides a simpler story for sales teams, a stronger collective impression for marketers, and greater relevance for customers.

View Our Brand Architecture Work

abilitylab-case-study

AbilityLab

In All Case Studies / Brand Architecture / Identity and Brand Strategy / Messaging Strategy / Names and Naming Systems
Boeing

Boeing

In All Case Studies / Brand Architecture / Messaging Strategy / Positioning Strategy

Buffalo Bill Center of the West

In All Case Studies / Brand Architecture / Messaging Strategy / Names and Naming Systems / Positioning Strategy

Centro

In All Case Studies / Brand Architecture / Messaging Strategy / Positioning Strategy

Highmark/Allegheny Health Network

In All Case Studies / Brand Architecture / Brand Research / Identity and Brand Strategy / Names and Naming Systems / Positioning Strategy

Hilton Grand Vacations

In All Case Studies / Brand Architecture / Messaging Strategy / Positioning Strategy

Santa Lucia Preserve

In All Case Studies / Brand Architecture / Identity and Brand Strategy / Messaging Strategy / Names and Naming Systems / Positioning Strategy

Steelcase’s Coalesse

In All Case Studies / Brand Architecture / Messaging Strategy / Names and Naming Systems / Positioning Strategy

The Getty

In All Case Studies / Brand Architecture / Messaging Strategy / Names and Naming Systems / Positioning Strategy

ViaSat’s Exede

In All Case Studies / Brand Architecture / Names and Naming Systems

Find out how we can help your organization.