Naming Systems that Enhance Your Brand
What makes some brand naming systems stronger than others, and what’s the benefit of a system when naming your products and services?
Because your company will likely establish multiple products or services over its lifetime, it’s important to think about the system your product names create so your products will reinforce your brand promise.
Ask yourself these questions:
1. How does the new product deliver your brand promise?
2. How does each product deliver uniquely?
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