Clients

Our team has over 75 years of combined identity and brand consulting experience with companies ranging from startups to Fortune 500 companies, across a broad range of industries, both domestically and internationally. View full client list.

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In Arts & Culture / Non-Profit

“The Tech” Museum of Innovation

Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
In Arts & Culture / Consumer

20th Century Fox

Identity and Brand Strategy
Positioning Strategy
AbilityLab
In Health / Technology

AbilityLab

Brand Architecture
Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
Positioning Strategy
View Case Study
In Professional Services

ABM Industries

Brand Architecture
Identity and Brand Strategy
In Media / Technology

About.com

Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
Positioning Strategy
In Technology

Adobe

Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
Positioning Strategy
View Case Study
In Consumer / Health / Non-Profit

Allegheny Health Network

Brand Architecture
Brand Research
Identity and Brand Strategy
Positioning Strategy
View Case Study
In Arts & Culture

American Film Institute

Messaging Strategy
In Consumer / Technology

Apple

Messaging Strategy
In Consumer / Industrial

Autonation

Names and Naming Systems
Positioning Strategy
In Financial

Bank of America

Identity and Brand Strategy
In Education

Berkeley Law

Identity and Brand Strategy
Names and Naming Systems
Positioning Strategy
In Startups / Technology

Bloom Energy

Brand Architecture
Names and Naming Systems
Positioning Strategy
In Industrial

Boeing

Brand Architecture
Messaging Strategy
Positioning Strategy
View Case Study
In Arts & Culture / Non-Profit

Buffalo Bill Center of the West

Brand Architecture
Messaging Strategy
Names and Naming Systems
Positioning Strategy
View Case Study
In Financial

California Bank & Trust

Messaging Strategy
Positioning Strategy
In Education / Technology

Caltech

Brand Research
Identity and Brand Strategy
Messaging Strategy
Positioning Strategy
View Case Study
In Industrial

Caterpillar

Identity and Brand Strategy
Positioning Strategy
In Media / Technology

Centro

Brand Architecture
Messaging Strategy
Positioning Strategy
View Case Study
In Technology

Citrix

Brand Architecture
Brand Research
Names and Naming Systems
In Consumer

Cotton Incorporated

Identity and Brand Strategy
Credit.com
In Consumer / Technology

Credit.com

Messaging Strategy
Positioning Strategy
CRF Health
In Health

CRF Health

Messaging Strategy
Positioning Strategy
In Industrial / Professional Services

DAI

Brand Architecture
Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
Positioning Strategy
In Technology

Dell

Messaging Strategy
In Technology

Discovery Networks

Names and Naming Systems
In Arts & Culture / Consumer

Disney (Touchstone)

Brand Architecture
Identity and Brand Strategy
Names and Naming Systems
Positioning Strategy
In Consumer

EA Sports

Names and Naming Systems
In Consumer / Media

ESPN

Identity and Brand Strategy
In Consumer / Technology

exceed (Viasat)

Brand Architecture
Names and Naming Systems
View Case Study
In Education

Fathom

Identity and Brand Strategy
Names and Naming Systems
In Financial / Technology

FICO

Brand Architecture
Names and Naming Systems
In Education

Fordham University

Messaging Strategy
In Consumer / Industrial

GE

Brand Architecture
Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
Positioning Strategy
In Education

Georgetown University

Brand Architecture
Names and Naming Systems
Positioning Strategy
In Arts & Culture / Non-Profit

Getty Center

Brand Architecture
Messaging Strategy
Names and Naming Systems
Positioning Strategy
View Case Study
In Financial

Goldman Sachs

Identity and Brand Strategy
Messaging Strategy
In Consumer / Technology

Google

Brand Architecture
Brand Research
Messaging Strategy
Positioning Strategy
In Arts & Culture / Non-Profit

Guggenheim Museum

Messaging Strategy
Positioning Strategy
Guidewire
In Financial / Technology

Guidewire

Identity and Brand Strategy
Messaging Strategy
Positioning Strategy
View Case Study
In Consumer / Real Estate & Hospitality

Harrah’s Casinos

Identity and Brand Strategy
In Health

Health.net

Messaging Strategy
In Consumer / Real Estate & Hospitality

Hilton Grand Vacations

Brand Architecture
Messaging Strategy
Positioning Strategy
View Case Study
In Technology

IBM

Brand Architecture
In Education / Health / Professional Services / Technology

ICF International

Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
Positioning Strategy
In Health

Ironwood Pharmeceuticals

Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
In Industrial

Jardine Matheson

Brand Architecture
Brand Research
Identity and Brand Strategy
Positioning Strategy
In Consumer

Kenmore

Brand Architecture
Names and Naming Systems
In Education / Non-Profit / Technology

League of Amazing Programmers

Identity and Brand Strategy
Names and Naming Systems
In Financial / Startups

Lending Club

Messaging Strategy
Positioning Strategy
In Professional Services

Lineage Logistics

Identity and Brand Strategy
Names and Naming Systems
In Professional Services / Technology

Linkedin

Brand Architecture
Names and Naming Systems
marketo
In Technology

Marketo

Names and Naming Systems
Positioning Strategy
In Consumer / Financial

MasterCard

Messaging Strategy
Positioning Strategy
In Real Estate & Hospitality

Mauna Kea Resort

Brand Architecture
Names and Naming Systems
Positioning Strategy
In

McAfee

Brand Architecture
Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
Positioning Strategy
In Non-Profit

MercyCorps

Messaging Strategy
Positioning Strategy
In Health / Media / Non-Profit

Michael J Fox Foundation

Identity and Brand Strategy
In Health / Real Estate & Hospitality

Mission Bay

Identity and Brand Strategy
Messaging Strategy
Positioning Strategy
In Financial

Montecito Bank & Trust

Identity and Brand Strategy
Messaging Strategy
Positioning Strategy
In Consumer / Industrial

NanaWall

Brand Research
Messaging Strategy
Positioning Strategy
View Case Study
In Non-Profit

Nobel Prize Committee

Identity and Brand Strategy
In Real Estate & Hospitality

Pagosa Springs, CO

Identity and Brand Strategy
Messaging Strategy
Positioning Strategy
In Real Estate & Hospitality

Parker Ranch, Hawaii

Brand Research
Messaging Strategy
Positioning Strategy
In Financial

Principal Financial

Identity and Brand Strategy
Names and Naming Systems
View Case Study
In Financial / Startups / Technology

Ripple

Brand Architecture
Messaging Strategy
Positioning Strategy
In Education / Health

Rockefeller University

Messaging Strategy
Positioning Strategy
In Financial / Professional Services

RPX

Brand Architecture
Identity and Brand Strategy
Positioning Strategy
In Technology

Salesforce

Brand Architecture
Names and Naming Systems
Positioning Strategy
In Arts & Culture / Non-Profit

San Francisco Ballet

Identity and Brand Strategy
Messaging Strategy
Positioning Strategy
In Startups / Technology

Sanctum (IBM)

Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
In Technology

SanDisk

Brand Architecture
Positioning Strategy
In Real Estate & Hospitality

Santa Lucia Preserve

Brand Architecture
Identity and Brand Strategy
Names and Naming Systems
Positioning Strategy
View Case Study
In Arts & Culture / Non-Profit

SF Conservatory of Music

Positioning Strategy
In Consumer

Shutterfly

Brand Architecture
Names and Naming Systems
Positioning Strategy
In Consumer

Sony

Brand Architecture
Positioning Strategy
In Consumer / Industrial

Steelcase

Brand Research
Messaging Strategy
Names and Naming Systems
Positioning Strategy
View Case Study
In Technology

Symantec

Brand Architecture
Names and Naming Systems
In

Teknion

Names and Naming Systems
In Arts & Culture / Education

The Mix at SFPL

Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
View Case Study
In Real Estate & Hospitality

Three Creek Ranch

Identity and Brand Strategy
Names and Naming Systems
Positioning Strategy
In Industrial

ThyssenKrupp

Messaging Strategy
Names and Naming Systems
Positioning Strategy
In Startups / Technology

Twillio

Messaging Strategy
Positioning Strategy
In Education / Non-Profit

UC Berkeley

Brand Research
Messaging Strategy
Positioning Strategy
View Case Study
In Education / Media / Non-Profit

UC Press

Messaging Strategy
Positioning Strategy
In Education / Health / Non-Profit

UC San Francisco

Brand Research
Messaging Strategy
Positioning Strategy
View Case Study
Unison
In Consumer / Financial / Real Estate & Hospitality

Unison

Brand Research
Identity and Brand Strategy
Messaging Strategy
Names and Naming Systems
Positioning Strategy
In Arts & Culture / Consumer

United Artists / MGM

Identity and Brand Strategy
In Non-Profit

United Nations

Messaging Strategy
In Education / Non-Profit

University at Buffalo

Brand Architecture
Brand Research
Identity and Brand Strategy
Messaging Strategy
Positioning Strategy
In Education / Non-Profit

University of California

Brand Research
Messaging Strategy
Positioning Strategy
View Case Study
In Technology

VMware

Brand Architecture
Brand Research
Messaging Strategy
Names and Naming Systems
Positioning Strategy
View Case Study
In Real Estate & Hospitality

Westin Hotels & Resorts

Brand Architecture
Identity and Brand Strategy
Names and Naming Systems
In Arts & Culture / Non-Profit

World Wildlife Federation

Identity and Brand Strategy
Positioning Strategy
In Consumer / Technology

Yahoo!

Brand Architecture
Brand Research
Messaging Strategy
Names and Naming Systems
Positioning Strategy

Find out how we can help your organization.