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How Identity Stays Constant in Changing Times

In some ways, the work to define and express brand identity has completely transformed over the past 30 years, and in some ways, it’s stayed exactly the same. The internet has been transformative in creating new distribution channels, like social media, and opening up access to audiences. Brand marketers and advertisers now have more tools, better information, and troves of data they can use to craft and hone their strategies. READ MORE