Positioning a Pioneer in a Competitive Market
Ride sharing, electric vehicles and driverless cars are changing our relationship with automobiles before our very eyes. They are causing us to rethink how we get around, and the experiences we expect and desire while mobile.
The major car companies have begun to respond to these new trends, but their approaches have been traditional: take existing conventions and tweak them. While this may satisfy some, it doesn’t respond to the fundamental changes to the role of the automobile in our daily lives.
Lucid Motors, a new market entrant from Palo Alto, California, saw the need to go beyond tweaking conventional approaches, committing instead to reinventing the automotive experience from the ground up. In a radically different approach, the company has built upon the benefits of an electrified platform to reconfigure space, rethink energy and apply technology to deliver a more intuitive, personal and luxury approach to mobility. Recruiting broadly for visionary talent within and outside the auto industry, Lucid assembled a team with the ambition to defy all conventions, and completely redefine the automotive experience.