Buffalo Bill Center of the West

Buffalo Bill Center of the West

A Unifying Story of the American West

Situation

Cody, Wyoming’s Buffalo Bill Historical Center (BBHC) has been referred to as the “Smithsonian of the West”. Established by Buffalo Bill Cody’s family to archive his letters and memorabilia, the museum eventually became a renowned research center and the home of collections of western art, firearms, natural history and Native American artifacts. With five distinct collections, the museum gave each a unique name and curator, and began describing itself as “five museums under one roof”. This did little to showcase the richness and excitement of its collections, nor did it appeal to families visiting nearby Yellowstone Park.

Strategy

Buffalo Bill was a showman, once known to be the world’s most famous person celebrity. The Buffalo Bill Historical Center, with its “five museums”, created the perceptions of a dusty library of artifacts. We recommended a return to storytelling, in a way that would highlight the vibrancy of each collection, under a single exciting idea “The Home of the American West”. Under this umbrella, each of the five collections represents a unique influence on the American spirit that emerged in the West. Buffalo Bill represents rugged individualism. The Whitney Gallery of Western Art represents expression. The Plains Indian Museum tells the story of culture, The Draper Natural History Museum documents the natural environment, and the Cody Firearms Museum represents new technology. The resulting story combines all the elements that helped shape our unique and distinctive American character.

Results

This singular story with wide ranging appeal inspired the BBHC, now aptly renamed the Buffalo Bill Center of the West, to showcase its various collections in combinations that told richer, more engaging stories. The re-opening of the Whitney Gallery for its 50th anniversary, and the renovated Buffalo Bill Gallery both drew inspiration from this bigger story. The company launched a new web site, featuring an immersion into its interactive collections, in 2011.

Find out how we can help your organization.

Related Case Studies

LinkedIn

LinkedIn

In All Case Studies / Brand Architecture / Names and Naming Systems

Catalus Corporation

In All Case Studies / Names and Naming Systems / Positioning Strategy
UCSF_SoP Brand

UCSF School of Pharmacy

In Brand Research / Messaging Strategy / Positioning Strategy
Salesforce_brand

Salesforce

In All Case Studies / Brand Architecture / Identity and Brand Strategy / Names and Naming Systems

Revel Architecture & Design

In All Case Studies / Brand Research / Identity and Brand Strategy / Messaging Strategy / Names and Naming Systems / Positioning Strategy

Super Deluxe

In All Case Studies / Positioning Strategy

University at Buffalo

In Brand Research / Identity and Brand Strategy / Names and Naming Systems / Positioning Strategy

Credit.com

In Messaging Strategy / Positioning Strategy
coopervision

CooperVision

In Names and Naming Systems
Unison

Unison

In Messaging Strategy / Names and Naming Systems / Positioning Strategy
guidewire

Guidewire

In All Case Studies / Identity and Brand Strategy / Messaging Strategy / Positioning Strategy
Lucid Motors

Lucid Motors

In All Case Studies / Messaging Strategy / Names and Naming Systems / Positioning Strategy
napa-valley-vintners

Napa Valley Vintners

In All Case Studies / Identity and Brand Strategy / Messaging Strategy / Positioning Strategy
abilitylab-case-study

AbilityLab

In All Case Studies / Brand Architecture / Identity and Brand Strategy / Messaging Strategy / Names and Naming Systems
Rockefeller University

Rockefeller University

In All Case Studies / Brand Research / Identity and Brand Strategy / Messaging Strategy / Positioning Strategy
Ripple

Ripple

In All Case Studies / Brand Architecture / Messaging Strategy / Positioning Strategy
Luum Textiles

Luum Textiles

In All Case Studies / Identity and Brand Strategy / Names and Naming Systems / Positioning Strategy
The Mix @ SFPL

The Mix @ SFPL

In All Case Studies / Identity and Brand Strategy / Names and Naming Systems

UC Berkeley

In All Case Studies / Brand Research / Messaging Strategy / Positioning Strategy

VMware Partner Network

In All Case Studies / Brand Research / Messaging Strategy / Positioning Strategy

Steelcase’s Coalesse

In All Case Studies / Brand Architecture / Messaging Strategy / Names and Naming Systems / Positioning Strategy

Hilton Grand Vacations

In All Case Studies / Brand Architecture / Messaging Strategy / Positioning Strategy

Santa Lucia Preserve

In All Case Studies / Brand Architecture / Identity and Brand Strategy / Messaging Strategy / Names and Naming Systems / Positioning Strategy

Buffalo Bill Center of the West

In All Case Studies / Brand Architecture / Messaging Strategy / Names and Naming Systems / Positioning Strategy

The Getty

In All Case Studies / Brand Architecture / Messaging Strategy / Names and Naming Systems / Positioning Strategy
University of California

University of California

In All Case Studies / Brand Research / Messaging Strategy / Positioning Strategy

ViaSat’s Exede

In All Case Studies / Brand Architecture / Names and Naming Systems

Centro

In All Case Studies / Brand Architecture / Messaging Strategy / Positioning Strategy

UC San Francisco

In All Case Studies / Brand Research / Messaging Strategy / Positioning Strategy
Caltech

Caltech

In All Case Studies / Brand Research / Identity and Brand Strategy / Messaging Strategy / Positioning Strategy

Highmark/Allegheny Health Network

In All Case Studies / Brand Architecture / Brand Research / Identity and Brand Strategy / Names and Naming Systems / Positioning Strategy
NanaWall

NanaWall

In All Case Studies / Brand Research / Messaging Strategy / Positioning Strategy

Adobe Acrobat

In All Case Studies / Identity and Brand Strategy / Messaging Strategy / Names and Naming Systems / Positioning Strategy
Boeing

Boeing

In All Case Studies / Brand Architecture / Messaging Strategy / Positioning Strategy
Date

April 7, 2016

Category

All Case Studies, Brand Architecture, Messaging Strategy, Names and Naming Systems, Positioning Strategy

Tags
BBHC, Brand Architecture, Buffalo Bill Center of the West, Messaging, Naming, Positioning