Ken Pasternak


With a diverse background in writing, education, music, film, television and digital, Ken directs strategic and naming programs for Marshall’s global clients.

Ken is the strategic lead on major positioning, identity, naming and brand architecture assignments. His original thinking and ability to create clarity for complex organizations has delivered results for technology companies including Apple Computer, Symantec, Fair Isaac, and Oracle; entertainment and media companies including MTV, Yahoo!, and Time Warner; multinational corporations including Boeing, Sony, and Steelcase; and higher education including UC Berkeley, UC San Francisco, and Caltech.
With a degree in American Literature from Harvard University and a background in writing for video and film, Ken previously served as the Group Account Director for Frankfurt Balkind, a New York-based strategic communications agency. Prior to that, he produced videos and industrial films for companies such as Coca Cola, Unilever, and Ford Motor Company and was a founding partner of a production company in Budapest, Hungary. He became a sought-after authority in Central Europe, as a communications consultant for multinational companies and as a journalist for international publications. Ken speaks Spanish, French, and Hungarian, and is an accomplished musician, having recorded with several instrumental and vocal groups, including the Grammy Award winning San Francisco Symphony Chorus. He has lectured at Harvard University, and serves on several non-profit boards.

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