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Social Media Enhances Corporate Branding Strategies

A recent report found a correlation between brands going the extra mile to engage customers and their financial performance: The deeper the engagement, the better the results. That points to brand consultants having to consider more factors than ever regarding what impacts a company’s brand, including new technologies and trends, as well as staying on the edge of innovation. It’s more than just asking the eternal Shakespearean question, “What’s in a name?”

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