At the recent VMworld event in San Francisco, VMware showcased the power and commitment of its unrivaled Partner Network to enable business transformation through innovation, technology, and expertise. This message, and the graphic tools that support it, are the results of our work with VMware to position its Partner Network as a uniquely aligned business and technology ecosystem, “collectively committed to business transformation”.
With over 50,000 partners in its ecosystem, VMware required a powerful, yet simple message that could be adopted and translated across thousands of client relationships. The notion of being in a collective effort to transform business was a unique differentiator for thePartner Network. When supported by leading technology and continuous innovation, this story became highly compelling, aspirational and sustainable for both network participants and the customers they serve. One of the most motivational aspects of this simple strategy was the number of ways it could be communicated, broadly or specifically. From giveaways to group events, VMware has begun investing in telling the story of its Partner Network, to increase value for participants and customers around the world.