A Truly Universal Name

A Truly Universal Name

There is wide frustration with how difficult it is to find a name that is legally available and protectable in any product category or geographic market.

As a challenge, our brand naming team set out to see if we could create a name for a product or a company that would be legally available in every product category worldwide.

And we have succeeded! The name we created is:

Qwxzyo   

Pronounced QWIX – zee – oh

There are several reasons why a name like this could provide strategic advantage:

• It is completely distinctive
• The iconic letter Q is memorable
• It is surprisingly easy to pronounce
• The unexpected letters have impact when assembled this way

When companies have global ambitions to build a multinational, diversified empire, the ability to own an idea worldwide gets tougher and tougher. The coined-word route is a viable direction to consider.