June 30, 2016 In Blog, Names and Naming Systems, Naming, Universal
A Truly Universal Name
There is wide frustration with how difficult it is to find a name that is legally available and protectable in any product category or geographic market.
As a challenge, our brand naming team set out to see if we could create a name for a product or a company that would be legally available in every product category worldwide.
And we have succeeded! The name we created is:
Pronounced QWIX – zee – oh
There are several reasons why a name like this could provide strategic advantage:
- It is completely distinctive
- The iconic letter Q is memorable
- It is surprisingly easy to pronounce
- The unexpected letters have impact when assembled this way
When companies have global ambitions to build a multinational, diversified empire, the ability to own an idea worldwide gets tougher and tougher. The coined-word route is a viable direction to consider.