OUR SERVICES

We have one simple goal – improving brand value

We help organizations increase awareness and build enthusiasm for who they are, what they do and why they matter.

Positioning Strategy

We have proven success in positioning companies and brands for competitive advantage.
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Names and Naming Systems

We have a successful track record for creating compelling names and cohesive naming systems.
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Messaging Strategy

We support strategic positioning with relevant messages relevant to key audiences.
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Brand Architecture

We rationalize brand portfolios for clarity, effectiveness and impact.
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Identity and Brand Strategy

We have created some of the world’s best regarded corporate and brand identities.
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Brand Research

We use qualitative and quantitative research to gain strategic and creative brand insights.
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CASE STUDIES

See what we and our clients have accomplished.

LinkedIn

LinkedIn

In All Case Studies / Brand Architecture / Names and Naming Systems

Catalus Corporation

In All Case Studies / Names and Naming Systems / Positioning Strategy
UCSF_SoP Brand

UCSF School of Pharmacy

In Brand Research / Messaging Strategy / Positioning Strategy
Salesforce_brand

Salesforce

In All Case Studies / Brand Architecture / Identity and Brand Strategy / Names and Naming Systems

Revel Architecture & Design

In All Case Studies / Brand Research / Identity and Brand Strategy / Messaging Strategy / Names and Naming Systems / Positioning Strategy

Super Deluxe

In All Case Studies / Positioning Strategy

University at Buffalo

In Brand Research / Identity and Brand Strategy / Names and Naming Systems / Positioning Strategy

Credit.com

In Messaging Strategy / Positioning Strategy

OVER 100 YEARS OF COMBINED EXPERIENCE

A few of the clients we’ve worked with.

Adobe Acrobat

MARSHALL STRATEGY BLOG

Our perspectives on identity and brand strategy