OUR SERVICES

We have one simple goal – improving brand value

We help organizations increase awareness and build enthusiasm for who they are, what they do and why they matter.

Positioning Strategy

We have proven success in positioning companies and brands for competitive advantage.
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Names and Naming Systems

We have a successful track record for creating compelling names and cohesive naming systems.
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Messaging Strategy

We support strategic positioning with relevant messages relevant to key audiences.
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Brand Architecture

We rationalize brand portfolios for clarity, effectiveness and impact.
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Identity and Brand Strategy

We have created some of the world’s best regarded corporate and brand identities.
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Brand Research

We use qualitative and quantitative research to gain strategic and creative brand insights.
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CASE STUDIES

See what we and our clients have accomplished.

University at Buffalo

In Brand Research / Identity and Brand Strategy / Names and Naming Systems / Positioning Strategy
credit.com

Credit.com

In Messaging Strategy / Positioning Strategy
coopervision

CooperVision

In Names and Naming Systems
Unison

Unison

In Messaging Strategy / Names and Naming Systems / Positioning Strategy
guidewire

Guidewire

In All Case Studies / Identity and Brand Strategy / Messaging Strategy / Positioning Strategy
napa-valley-vintners

Napa Valley Vintners

In All Case Studies / Identity and Brand Strategy / Messaging Strategy / Positioning Strategy
abilitylab-case-study

AbilityLab

In All Case Studies / Brand Architecture / Identity and Brand Strategy / Messaging Strategy / Names and Naming Systems
Rockefeller University

Rockefeller University

In All Case Studies / Brand Research / Identity and Brand Strategy / Messaging Strategy / Positioning Strategy

OVER 75 YEARS OF COMBINED EXPERIENCE

A few of the clients we’ve worked with.

Adobe Acrobat

MARSHALL STRATEGY BLOG

Our perspectives on identity and brand strategy