Marshall Strategy

Corporate identity and brand strategy
for world-leading companies.

OUR SERVICES

We have one simple goal – improving brand value

We help organizations increase awareness and build enthusiasm for who they are, what they do, and why they matter.

Positioning Strategy

We have proven success in positioning companies and brands for competitive advantage.
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Names and Naming Systems

We have a successful track record for creating compelling names and cohesive naming systems.
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Messaging Strategy

We support strategic positioning with relevant messages relevant to key audiences.
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Brand Architecture

We rationalize brand portfolios for clarity, effectiveness and impact.
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Identity and Brand Strategy

We have created some of the world’s best regarded corporate and brand identities.
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Brand Research

We use qualitative and quantitative research to gain strategic and creative brand insights.
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CASE STUDIES

See what we and our clients have accomplished.

Paradigm

In All Case Studies / Brand Architecture / Identity and Brand Strategy / Names and Naming Systems / Positioning Strategy

LinkedIn

LinkedIn

In All Case Studies / Brand Architecture / Names and Naming Systems

Catalus Corporation

In All Case Studies / Names and Naming Systems / Positioning Strategy

UCSF School of Pharmacy

In Brand Research / Messaging Strategy / Positioning Strategy

Salesforce_brand

Salesforce

In All Case Studies / Brand Architecture / Identity and Brand Strategy / Names and Naming Systems

Revel Architecture & Design

In All Case Studies / Brand Research / Identity and Brand Strategy / Messaging Strategy / Names and Naming Systems / Positioning Strategy

Super Deluxe

In All Case Studies / Positioning Strategy

University at Buffalo

In Brand Research / Identity and Brand Strategy / Names and Naming Systems / Positioning Strategy

OVER 100 YEARS OF COMBINED EXPERIENCE

A few of the clients we’ve worked with.

Adobe Acrobat

MARSHALL STRATEGY BLOG

Our perspectives on identity and brand strategy

Identity Identity and Brand Strategy Uncategorized
How Identity Stays Constant in Changing Times
In some ways, the work to define and express brand identity has completely transformed over the past 30 years, and in some ways, it’s stayed exactly the same. The internet has been transformative in creating new distribution channels, like social media, and opening up access to audiences. Brand marketers and......
Automotive Consumer Identity Identity and Brand Strategy Names and Naming Systems Naming
A Tribute to Wayne Huezinga
We first met Wayne Huezinga when he asked our help in creating the identity of a new venture he was starting. When we asked about the venture, he said he planned to consolidate the largest unconsolidated industry in America, used cars. He pointed out that the annual sales of used cars was equal......
Branding Higher Education Identity and Brand Strategy Non-Profit
It’s Time to Look Outside
It’s Time to Look Outside – Lessons from Brands Outside Higher Education In this article, we share some high-level insight into what brands are doing to differentiate themselves on an ever-overlapping landscape, and how higher ed brands can learn from them. Successful brands are adapting to three important trends that......