We apply rigor and discipline to brand fundamentals, enabling organizations to focus on their unique essence.
When based on sound strategic thinking, creative expression is more unique, resonant, meaningful, and sustainable.
Renewed focus ensures behaviors that support the brand promise and help command a premium or create a preference.
The California Institute of Technology (Caltech) is one of the world’s leading institutions in science and engineering. Marshall Strategy was asked to develop a positioning platform that would amplify Caltech’s voice and improve its recognition and influence while maintaining the … Continue
We are pleased to announce the launch of Allegheny Health Network, a revolutionary model for healthcare delivery developed by our client, Highmark, with brand strategy, naming and identity development by Marshall Strategy. After acquiring the West Penn Allegheny hospital system, … Continue
The University of California has recently unveiled a statewide promotional and advertising campaign, to improve awareness and appreciation of its unique and critical value to the state of California, the nation and the world. The campaign, and the ideas it … Continue